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《什么是互联网思维》中说:让传统企业学习互联网精神是不可能的。如果非要学习互联网精神,不如收购一家互联网企业,看着他玩。那么,互联网企业是怎么玩的呢?雷军宣称:专注产品,把自己逼疯,把对手逼死。如今,营销业者已经发现:被挂在嘴边的“品牌是与消费者沟通的媒介”论已经过时了。曾经,品牌(特别是广告)说什么,就是什么。然而,在这个品牌去魅化、信息基本对称的时代,你得知道:产品说什么,才是什么。
“What is internet thinking” says: It is impossible for traditional enterprises to learn the spirit of the Internet. If you have to learn the spirit of the Internet, it is better to buy an Internet business, watching him play. So, how the Internet business is playing? Lei Jun claimed: focus on products, drive yourself crazy, opponents die. Today’s marketers have found that the “brand is the medium through which consumers communicate” is outdated. Once, the brand (especially advertising) say what is what. However, in this era of demonization of the brand, information is basically symmetrical, you have to know: what is the product, what is it.