茶为健康饮品,在当前提倡健康生活的时代,茶企要以茶传递健康生活的态度、普及茶叶消费理念,做有态度的健康茶。同时,随着互联网经济的蓬勃兴起,网上购物成为一种时尚,其主要参与者是年轻人,他们习惯于依靠网络进行购物,在对茶产业的系列分类调查中,年轻消费群体的占比也越来越明显。这些都在提醒传统茶企,互联网+开启茶行业营销的新时代已经到来,必须着力于传播软文化、打造硬品牌,以培育和吸引更多的消费群体,在整体上改变思路,拓展营销渠道。 Tea is a healthy drink. In the current era of promoting healthy life, tea companies should adopt the attitude of healthy life through tea, popularize the concept of tea consumption, and make healthy tea with attitude. At the same time, with the rapid rise of the Internet economy, online shopping has become a fashion. Its main participants are young people who are used to shopping on the Internet. In the series of classified surveys on the tea industry, the proportion of young consumers More and more obvious. All of these are reminding the traditional tea enterprises that the Internet has opened up a new era of marketing for the tea industry and must focus on spreading soft culture and building hard brands to cultivate and attract more consumer groups and change their thinking and broaden their marketing channels as a whole .