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2015年,是极米的爆发年。根据A nalysys易观智库最新发布的《中国家用智能微投市场季度监测报告2015年第3季度》数据显示,2015年前3个季度极米出货量超越LG,稳居行业全球第一,同时,极米在国内市场占有率已达53.6%,是第二名的3倍多。仅“双十一”一天,极米的全平台总销售额过7000万元。“双十二”当天,极米持续保持在家用微投领域全网销量第一的佳绩。极米无屏电视Z4X更是成为2015年度单品销冠王。这一长串数字的背后,是一系列成功营销的推动作用。2015年10月,极米登陆纽约时代广场全球造势,随后携手汪涵霸屏天猫双
2015 is the year of the polar rice’s outbreak. According to A nalysys Analysys think tank released the latest “smart home market in China Quarterly Monitoring Report 2015 Q3 2015” data show that the first three quarters of 2015 surpass LG LG shipments, ranking first in the industry in the world, at the same time , Polar rice in the domestic market share has reached 53.6%, is more than three times the second. Only “double eleven ” one day, the total platform polar rice sales of 70 million yuan. “Double Twelve ” day, the polar rice continued to maintain the first in the field of home micro-investment market sales success. Polaris screenless TV Z4X is the 2015 single-product sales crown. Behind this long list of numbers is the driving force of a series of successful marketing. October 2015, the polar rice landed in New York Times Square global campaign, followed by Wang Han tyrant screen Lynx double