移动互联时代,消费者会像猫一样主动寻找一种舒适的方式来消费。对于通讯运营商而言,探究消费者行为的变化、积极审视自身在市场竞争环境中的劣势,用崭新的营销思维从消费者角度出发制定对策尤为重要。 In the era of mobile Internet, consumers will actively look for a comfortable way to consume like a cat. For telecom operators, it is particularly important to explore changes in consumer behavior, to actively examine their own disadvantages in the competitive environment of the market and to use new marketing thinking to formulate countermeasures from a consumer perspective.