集团化、集约化是当今媒体发展的主题。在集团化的趋势下,地市报是坐等“收购”,还是与时俱进,大有大做,小有所为,在竞争中求发展?这是当前地市报人面对的一个实际问题。 一、发挥弱势中的优势,重新设计定位,把报纸办成地域品牌。 地市报人普遍认为,目前地市报处于弱势地位:资源少,市场小; Group, intensification is the theme of today’s media development. In the trend of collectivization, the local newspaper is waiting for the “acquisition”, or advancing with the times, a lot of great accomplishments, a small undertaking, seeking development in the competition? This is the current city newspaper to face a real problem. First, give full play to the advantages of the disadvantaged, redesign the positioning, the newspaper into a regional brand. Local newspapers generally believe that the current city newspaper in a disadvantaged position: less resources, the market is small;