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本文通过分析《纽约时报》“付费墙”和《华盛顿邮报》“The Lily”杂志两个传统纸媒转型成功的案例,揭示出其对中国报纸数字化转型发展的启示。结合利基市场和媒介融合的视角,提出我国报纸行业今后的发展新出路。
This article reveals the successful enlightenment of the digital transformation of Chinese newspapers by analyzing the successful cases of two traditional media transitions, such as New York Times, Paywall and Washington Post, and The Lily magazine. Combined with the perspective of niche market and media convergence, this paper proposes a new way for the development of newspaper industry in the future.