2007年8月28日,中央电视台心连心艺术团赴黑龙江垦区的慰问演出获得巨大成功,产生积极轰动效应。这台大型文艺演出,使“北大荒”再度声名鹊起,叫响全国乃至世界,北大荒股票市值一路飙升,充分显示了高端文艺、媒体等强文化力在塑造整合品牌、打造提升名牌中的巨大能量和神奇功效。胡锦涛总书记在十七大报告中提出了“经济建设、政治建设、文化建设、社会建设”四位一体的基本纲领;并提出了 On August 28, 2007, the consolation performance of CCTV Xin Lian Xin Tuan Troupe to Heilongjiang Reclamation Area was a great success, resulting in a positive sensation effect. This large-scale theatrical performances, so that “Northern Great Wilderness ” once again became famous, ringing the whole country and even the world, the great stock market value of the Great Northern Wilderness soared, fully demonstrated the high-end literature and art, the media and other strong cultural forces in shaping the integration of brands, The great energy and magical effect. General Secretary Hu Jintao put forward the basic program of “the four-in-one” of “economic construction, political construction, cultural construction and social construction” in the report of the 17th CPC National Congress;