一、什么是增值销售传统销售中,只存在单向沟通。销售者往往还不等顾客有机会表明其需求,就迫不急待地把一大摞有关生产细节、技术的资料等置于他们面前;销售者“包揽了”几乎所有的发言机会。在购买者眼里,这类销售者是“以自己为中心,拼命推销产品,只顾出售产品”的人。增值销售则不然。增值销售可以说是一门做生意的哲学。增值销售的销售者把自己与在以顾客为导向的环 First, what is the value-added sales Traditional sales, there is only one-way communication. Sellers often do not wait for customers to have an opportunity to show their needs, and they urgently need to place a large amount of information about the production details and technology in front of them; sellers “wholesale” almost all speaking opportunities. In the eyes of buyers, such sellers are people who are “centered on themselves and desperately promote their products and only sell products.” Value-added sales are not. Value-added sales can be said to be a business philosophy. Value-added sales sellers put themselves and their customer-oriented rings