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伴随二胎政策放开,二孩时代全面来临,高品质科学育儿逐渐成为社会刚需,山东卫视适时抓住“如何正确育儿”这一社会热点,2017年推出全新大型育儿代际沟通类生活服务节目《育儿大作战》,为众多存在育儿困惑的家庭排忧解难。经过两季的播出,《育儿大作战》节目不仅以高品质的制作水准赢得好口碑,同时受到市场的追捧,引领了泛亲子类节目的风口,题材、模式、产业链初步形成。
With the release of the second child policy, the second child era comes in full swing, high-quality scientific childcare has gradually become a social need. Shandong Satellite TV timely grasps the social hot spot of “how to correct childcare.” In 2017, the new large-scale childcare inter-generational communication life Service program “child-rearing war”, for many families with child-rearing puzzles to solve problems. After two seasons of broadcast, the program of “Parenting Campaign” not only won a good reputation with high-quality production standards, but also was sought after by the market and led the development of generic parent-child programs. Themes, models and industrial chains were initially formed.