从概念上理解电子商务主要是指通过电子工具的使用达到从事商务活动的目的,技术内容包括网络技术和电子设备,活动内容则是指电子交易市场以及电子货币交换。高职院校关于电子商务人才培养注重实践性与应用性,要求以提高学生综合能力与素质为目的,在此基础上,本文主要对高职院校电子商务专业人才培养模式内容进行研究与分析。 Conceptual understanding of e-commerce mainly refers to the use of electronic tools to achieve the purpose of engaging in business activities, including technical content of network technology and electronic equipment, activities refer to the electronic trading market and electronic money exchange. On the basis of this, the paper mainly studies and analyzes the content of e-commerce professionals training mode in higher vocational colleges. The e-commerce professionals in higher vocational colleges focus on practicality and applicability. .