伴随着互联网下半场大幕的拉开,线上的体验和线下的服务已经无法完全分开,打通线上线下数据的场景营销已成为行业内的营销新选择。作为连接消费者与商户的巨大流量入口,美团点评在这一波场景营销浪潮中有自己独特的优势和解决方案。在最近的美团点评“推广通”品牌发布会上,美团点评高级副总裁张川提出了“Co-Line Marketing线上线下一体化营 Accompanying the opening of the second half of the Internet, online experiences and offline services can not be completely separated. It has become a new marketing choice in the industry to get through the scenario marketing of online and offline data. As a huge traffic gateway to connect consumers and merchants, the U.S. delegation commented on its unique advantages and solutions in this wave of scene marketing. In recent commentary comment ”promotion pass “ brand conference, the United States delegation comments senior vice president Zhang Chuan proposed ”Co-Line Marketing online and offline integration camp