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随着数字化技术的快速发展,在其引领下,广播新闻媒体的传播速度,也在不断的加快。但是媒体行业存在着激烈的竞争,听众对广播新闻媒体的态度,也在不断的发生着变化,而且接触媒体的习惯在潜移默化中发生着转变。基于此点,本文对广播新闻节目的新媒体推广手段,进行简要的分析和研究,为了可以促进广播新闻节目的长远发展,就必须要加快创新的步伐。
With the rapid development of digital technology, under its leadership, the speed of broadcasting news media is also accelerating. However, there is fierce competition in the media industry. The attitude of listeners to the broadcast news media is constantly changing, and the habits of using the media have subsided. Based on this point, this article analyzes and studies the means of new media of broadcast news programs briefly. In order to promote the long-term development of radio news programs, we must accelerate the pace of innovation.