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未来,如何通过大数据构建扎实稳定的程序化购买底层结构,为品牌实现受众全景洞察、营销决策支持、广告投放和营销效果评估的理论支撑,是大数据变革的核心。当全球进入数字化时代以来,由于技术不足导致移动互联网难以催生出更多的新应用和商业模式。为突破瓶颈,新一轮更激动人心、更值得期待的技术革命风暴已经诞生,它的名字叫做人工智能(Artificial Intelligence,简称A.I.)。人工智能将成为未来10年乃至更长时间内IT产业与营销领域发展的重点,只有充分释放大数据价值,人工智能才能为“万物互联”之后的应用问题提供最完美的解决方案。
In the future, it is the core of big data revolution to construct a solid and stable program to purchase the underlying structure through big data, and to realize the brand’s overall audience insight, marketing decision support, advertising and marketing effectiveness evaluation. When the world has entered the digital age, it is difficult for the mobile Internet to spawn more new applications and business models due to lack of technology. To break the bottleneck, a new round of more exciting and more anticipated technical revolution storm has been born, its name is Artificial Intelligence (Artificial Intelligence, referred to as A.I.). Artificial intelligence will become the focus of the development of IT industry and marketing in the next 10 years and beyond. Only by fully releasing the value of big data can artificial intelligence provide the perfect solution to the application problems after the “Internet of Everything.”