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本研究选取安徽省某大学42名非心理学专业的大学生,采用了2(呈现方式:图片,文字)×2(产品价值:高价位,低价位)×3(测验类型:再认测验,知觉辨认测验,广告词汇决策测验)混合实验设计,探查了教育类产品显性广告的内隐记忆效应。结果发现:①知觉辨认测验表现出内隐记忆效应。②广告词汇决策测验并没有表现出清晰的内隐记忆效应。
In this study, 42 non-psychology majors from a university in Anhui Province were selected using 2 (presentation: pictures, words) × 2 (product value: high price and low price) × 3 (test type: Perception Recognition Test, Advertising Vocabulary Decision Test) mixed experimental design to explore the implicit memory effect of explicit advertising of educational products. The results showed that: ① Perceptual identification test showed implicit memory effect. ② advertising vocabulary test did not show a clear implicit memory test.