县级电视节目为争得自己生存的权利并得到发展,需要调动各方面资源。业务出色、富有个性的主持人(目前主要是新闻节目主持人)是一个不容忽视的力量。作为县级电视节目的形象载体和与观众直接接触的中介,主持人的个性选择对提高节目 County-level television programs have to mobilize various resources in order to gain the right to survive and to develop themselves. An excellent and personal presenter (currently mainly news anchor) is a force that can not be ignored. As the image carrier of the county-level television programs and the intermediary who is in direct contact with the audiences, the host’s personality selection is of great importance to raising the programs