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本文通过介绍创意营销的必要性,从消费者角度阐述了创意是营销的驱动力以及创意营销的基本理念,阐释创意营销在营销中的重要性,为企业的营销策划工作提供了创新的依据。
This paper introduces the necessity of creative marketing and expounds the concept that creativity is the driving force of marketing and the basic idea of creative marketing from the perspective of consumers. It explains the importance of creative marketing in marketing and provides an innovative basis for marketing planning.