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惠州仲恺高新区是我国重要的电子信息产业基地,有包括世界500强企业及国内知名企业在内、涉及十多个国家和地区近2000家中外企业在区内投资设厂,开展工业旅游的基础比较好。利用回归模型和百度指数实证研究惠州仲恺高新区工业旅游开发的背景,并从区位条件、资源条件和客源市场条件分析其开发条件,最后从提高对工业旅游的认识、合理设计工业旅游产品、搞好工业旅游规划、设计特色工业旅游线路、精心构思工业旅游主题口号、加大营销宣传力度和社区参与旅游等方面提出仲恺高新区工业旅游开发对策建议。
Zhongkai Hi-tech Zone of Huizhou is an important base for electronic information industry in China. It includes nearly 500 Fortune 500 enterprises and well-known domestic enterprises, and nearly 2,000 Chinese and foreign enterprises involved in more than 10 countries and regions have invested in factories and industrial tourism in the region Better. Using the regression model and Baidu index, this paper empirically studies the background of industrial tourism development in Zhongkai High-tech Zone of Huizhou and analyzes the conditions for its development from the conditions of location, resources and market conditions. Finally, from the viewpoints of raising awareness of industrial tourism and designing industrial tourism products rationally, Proposed industrial and commercial tourism development in Zhongkai High-Tech Industrial Development Zone proposed industrial tourism planning, design characteristics of industrial tourism routes, elaborate the theme of industrial tourism slogan, increase marketing efforts and community participation in tourism development.