论文部分内容阅读
当今社会,节能减排已经成为社会热议的话题,如何减少碳排放成为上至国家下至普通民众都十分关心的话题。文章界定了消费者偏好这个基本概念,分析了低碳产品需求的产生,以及重点研究了企业行为对低碳消费的影响,同时指出政府规制对消费者和企业的规范作用。通过对近几年一些学者研究的阐述和总结,提出消费者低碳偏好存在条件下低碳商业模式推行的必然性,即企业不断进行低碳创新的动力。
In today’s society, energy-saving emission reduction has become a hot topic of society, how to reduce carbon emissions from the country down to the general public are very concerned about the topic. The article defines the basic concept of consumer preference, analyzes the generation of low-carbon product demand, and focuses on the impact of corporate behavior on low-carbon consumption. At the same time, it points out the normative role of government regulation on consumers and enterprises. By elaborating and summarizing some scholars’ researches in recent years, this paper puts forward the necessity of promoting the low-carbon business model in the presence of low-carbon preferences of consumers, that is, motivation of enterprises to continuously carry out low carbon innovation.