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电视节目素材是国际电视节目市场中一个重要的销售品类,我国近年来电视节目素材外销的种类和数量有很大增长,但国内的电视节目素材市场基本还未成型。而在欧美等发达国家,影视素材销售已成利润不菲的产业。对比分析中外电视节目素材销售的状况,可以找出制约我国电视节目素材市场发展的问题,并探讨提升我国电视节目素材交易价值的对策。
TV program material is an important sales category in the international television program market. In recent years, the types and quantities of television program materials exported in our country have greatly increased. However, the domestic television program material market has basically not yet taken shape. In developed countries such as Europe and the United States, the sales of video has become a profitable industry. A comparative analysis of the situation of the sales of the domestic and foreign television programs can find out the problems that restrict the development of the TV program material market in our country and discuss the countermeasures to enhance the transaction value of the TV programs in our country.