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中国家具流通市场经过30年的风雨运作,由小到大,由大到强。全国商城成百上千,已显露出“四大霸主”:红星美凯龙、居然之家、宜家、海尔和马云电商。它们共同特点全国化、整体化、规模化的优势,具有强大的生命力。一、红星美凯龙在全国120多个城市拥有176家商场。2015年营业收入约800多亿元,毛利65.14亿元,毛利率高达74.4%。
Chinese furniture circulation market after 30 years of stormy operation, from small to large, from big to strong. Hundreds of thousands of national mall, has revealed “Four dominant”: Red Star Macalline, actually home, IKEA, Haier and Ma electricity. Their common characteristics of nationalization, integration, the advantages of large-scale, with strong vitality. First, Red Star Macalline in the country has more than 120 cities 176 shopping malls. 2015 operating income of about 800 billion yuan, gross profit 6.514 billion yuan, gross profit margin as high as 74.4%.