随着网络媒介的兴起,其舆论功能打破了“把关人”、“议程设置”、“沉默的螺旋”传统大众媒介理论对媒介与受众关系的设定,给传统媒介的舆论功能带来了挑战。网络媒介在发挥其舆论功能时既有优点也有弊端,而传统媒介虽受到了挑战但也要发挥应有的作用,因此,网络媒介与传统大众媒介相结合是一个很具有研究意义的话题。 With the rise of internet media, the public opinion function breaks the setting of relationship between media and audience by traditional media theory, such as “setting off ”, “agenda setting ”, "silent spiral Public opinion has brought challenges. Internet media have both advantages and disadvantages in exerting its public opinion function. However, traditional media have to play its due role though it is challenged. Therefore, the combination of online media and traditional mass media is a very significant topic.