如果说都市报的兴起改变了长期以来党报主导的报业生态,使报刊品牌经营成为过去十多年报业集团拓展市场空间的主旋律。那么,新媒体的崛起则打破了报业市场的相对均衡,更加剧了报 If the rise of the Metropolis Daily changes the newspaper ecology that has dominated the party newspapers for a long time, the brand management of the newspapers and periodicals has become the main theme of the newspaper group’s market expansion over the past decade or so. Then, the rise of new media has broken the relative balance of the newspaper market and worsened the newspaper