在强烈的媒体竞争风潮下,传统媒体面临着日益严峻的生存问题,而传统媒体中的城市电视台更是愈来愈艰难。因为资金、人才的缺乏他们更显得势单力薄,城市台的出路在哪里?很多走在前面的城市台,通过不断的实践取得了不少成功的经验,发展之路越来越指向各台联合做大做强和赢利模式创新。 Under the intense wave of media competition, the traditional media is facing the increasingly serious problems of survival. However, the traditional television stations in urban media are even more and more difficult. Because of the lack of funds and talents, they are even more likely to be weak and weak. Where is the outlet of the urban platform? Many of the urban platforms that walked in front have made a lot of successful experiences through continuous practice, and the road to development is increasingly pointing to the various platforms Joint bigger and stronger and profit model innovation.