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单纯的收购和并入,会伤及传播集团的元气,也会使得小企业不能发挥价值,如何让集团内部的公司互相提供价值、互相提供支撑?1960年代,美国的广告业步入全盛时代,位于纽约曼哈顿的麦迪逊大道上的大大小小数百家广告公司每天都在上演精彩绝伦的故事。电影《广告狂人》把这些发生在广告行业的传奇故事搬上银幕,成为广告从业者无人不晓的经典。2015年由众引传播集团(MGCC)投资的网络剧《女神的战争》上
Simple acquisitions and mergers will hurt the vitality of the mass media group and will also make it impossible for small businesses to realize their value. How can the companies within the group provide each other with value and support each other? In the 1960s, the advertising industry in the United States entered its heyday, Hundreds of advertising agencies, big and small, on Madison Avenue in Manhattan, New York, play fantastic stories every day. The movie “Mad Men” takes these legendary stories that have taken place in the advertising industry to the screen, making it an unabashedly classic advertising practitioner. In 2015, the network drama “The Goddess of War” invested by the Public Broadcasting Group (MGCC)