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如果说高山植物,纯净护肤是植物医生的一个差异化优势与定位,那么透明化公开化则应该是它的另一个不同寻常。植物医生意在通过体验馆让顾客全面了解植物医生护肤品,并对背后的原料和研发相关知识做到科普。消费者对护肤品的内在其实知之甚少,往往仅限于广告宣传。因为很少有企业能够有足够的自信将这些所谓闲人免进处大白于天下。以至于护肤产品变得越来越神秘,深不可测。如果护肤品能够像食品安全倡导的生产透明化,可追溯化,是不是更有意思?更具可信度?
If alpine plants, pure skin care is a differential advantage of plant doctors and positioning, then the transparency of the public should be its another unusual. Plant doctors intend to experience the museum through a comprehensive understanding of plant doctors skin care products, and raw materials and research and development behind the relevant knowledge to achieve popular science. Consumer actually know little about the inner skin care products, often confined to advertising. Because few companies have enough confidence to put these so-called idlers into the world free of charge. Skin care products become more and more mysterious, unpredictable. If the skin care products can be as transparent as food safety advocates, traceability, is it more interesting? More credible?