论文部分内容阅读
前言在全球化传播大背景下,文化正在以前所未有的速度互相渗透,形成国际间文化传播的态势。双语播音作为一种新兴的传播形式,对于汉语媒体融入国际媒体起着至关重要的作用。通过英语的广泛通用性这一优势来传播我国的文化,使来自我国的媒体信息更具有传播价值,争取国际话语权,发出自己的声音,既能赢得国际主流文化的接纳,又能弘扬本土优秀的民族文化。一、我国双语播音主持的发展史1.我国双语播音主持兴起的原因
Preface In the context of the spread of globalization, cultures are permeating each other at an unprecedented speed and form the international cultural transmission trend. Bilingual broadcast, as a new form of communication, plays a crucial role in integrating Chinese media into the international media. To disseminate the culture of our country through the universal versatility of English so that the media information from our country is more valuable for dissemination and win international discourse and voice of our own can both win the acceptance of the international mainstream culture and promote the excellence of the local community Of national culture. First, China’s bilingual broadcasting presided over the development of history 1. Bilingual broadcast hosted the rise of our reasons