爱普生认为自己的产品策略和市场策略都不是针对某个竞争对手而推出的,而是根据用户需求的变化不断地调整自己的产品结构。为满足不同用户的需求,爱普生推出了从高端到低端,涵盖针式、喷墨、激光不同领域的全线产品。其中商用领域占有80％以上比例,其针式打印机产品基本上全是针对高端行业用户,喷黑打印 Epson believes that its product strategy and marketing strategy are not for a competitor and launched, but according to the changing needs of users continue to adjust their product structure. To meet the needs of different users, Epson has introduced a full line of products ranging from high-end to low-end, covering needle, inkjet and laser fields. Which occupies more than 80% of the commercial area ratio, the needle printer products are basically all for the high-end industry users, jet printing