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Apriori算法是一种发现频繁项集的基本算法,电商可以通过对消费者已购商品的品牌、类型出发进行关联分析,向顾客推送其感兴趣的商品。当今社会,在互联网不断开放的环境下,随着通信技术、数据挖掘技术以及供应链管理思想的普及和应用,电子商务作为现代商业贸易领域中一种先进的交易方式已逐渐遍及人们的生产生活。中国的电子商务从20世纪90年代起步,经过二十多年的发展,已经进入黄金时代,但尚未到达成熟。网民对网购的热忱不断上升,同时对电商服务的要求也不断提高。
Apriori algorithm is a basic algorithm to discover frequent itemsets. E-commerce can analyze the brands and types of consumers’ purchased items, and then push the products they are interested in. With the popularization and application of communication technology, data mining technology and supply chain management ideas in today’s society, with the continuous opening of the Internet, e-commerce, as an advanced mode of transaction in the field of modern business and trade, has gradually spread throughout people’s life and production . Since the 1990s, China’s e-commerce has started its business. After more than two decades of development, it has entered the golden age but has not yet reached maturity. The enthusiasm of online users for online shopping continues to rise, while the demand for e-commerce services also continue to increase.