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金融危机对贸易的冲击导致了世界商展的分化。知名的展览不断推陈出新,努力巩固在市场中的地位,同时一批新兴领域和地区的展览正在蓬勃成长。岁末年初,又到了企业制定市场推广计划的时候,参加展览依然是最有效的市场拓展手段之一,但面对有限的预算,2010年应选择哪些展览?本刊特邀多位来自外贸企业、展览主办方和组展单位的资深经理,探讨世界商展的发展与变化,希望能为企业2010年选择展览提供更多参考
The impact of the financial crisis on trade led to the division of the world’s trade shows. Renowned exhibitions are constantly being redesigned to work hard to consolidate their position in the market while the exhibitions in a number of emerging areas and regions are booming. At the end of the year, at the beginning of the year, when it comes time for enterprises to formulate their marketing plans, participating in the exhibition is still one of the most effective means of market expansion. However, in the face of the limited budget, which exhibitions should be selected in 2010? , Organizers of exhibitions and senior managers of exhibition organizers to discuss the development and changes of the World Expo and hope to provide more references for the exhibition of the exhibitions chosen by the enterprises in 2010