书名也“疯狂”——近年来畅销书书名一瞥

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在一本图书的整个出版过程中,给书命名是一件极为重要的工作。书名是图书最耀眼的广告语,浓缩了图书的一切精华。给书起名,一般有两个要求:一是能反映书的内容、主题或意义;二是要具有形式或内涵的美感。至于起名时具体运用何种修辞方式,则是完全自由的,可以直指内容,也可以象征其某一点。 It is an extremely important task to name a book throughout the entire publication of a book. Book title is the most dazzling advertising slogan, condensed all the essence of the book. Give the book a name, there are two general requirements: First, to reflect the book’s content, theme or meaning; second is to have the form or meaning of beauty. As to what kind of rhetoric we should use when we name it, we are completely free to point directly to the content and to some extent symbolize it.
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