CMO面临的典型矛盾,以及设立这一最高席位的主要原因是:在短期收入目标和长期品牌建设之间取得平衡。如今,先进的市场营销分析法和大数据让这一工作更为艰难。如果说之前因为收益不确定而且太遥远,很难确保品牌投资安全,现在则加倍困难,因为短期销售可以被严密规划。分析法似乎能让你全面了解到顾客会对什么促销产品或 The typical contradictions that CMOs face and the main reason for setting this top spot are the balance between short-term revenue goals and long-term brand building. Today’s advanced marketing analytics and big data make the job harder. If it is difficult to ensure the safety of brand investments because of uncertain returns and far-reaching returns, it is now more difficult because short-term sales can be closely planned. The analytics seems to give you a full view of what promotional products a customer is likely to have