本文通过对红色旅游概念的诠释以及广安市红色文化旅游的主题定位和形象定位研究,有针对性的提出了红色旅游目的地旅游产品开发措施。制定了红色文化旅游产品的宣传促销策略。 Through the interpretation of the concept of red tourism and the theme positioning and image orientation research of Guang’an red culture tourism, this article puts forward the development measures of tourism products of red tourism destination in a targeted way. Developed a red cultural tourism product promotion strategy.