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服务,是一种商品吗? 也许您在宾馆、饭店消费时会愿意付出15％的服务费,但时于您所购买的计算机产品,可能就付得不那么心甘情愿了。惠普公司近期针对它的服务器产品推出了“金牌服务”项目。所谓金牌服务就是一种建立在标准保修服务基础上的升级服务产品,用户可以根据自己的需求,选择购买不同产品的升级服务项目。这就是说惠普给它的服务器升级服务明码标价了。在此前,联想曾推行过软件上门的有偿服务,但是效果并不理想,大多数维修人员在上门后没有拿到应该得到的服务费。那么“服务有价”这个概念能够被中国市场接受吗?不妨让我们看看它在中国市场所占的天时、地利、人和吧。
Service, is a commodity? Maybe you are willing to pay 15% service charge when you spend in hotels and restaurants, but when you buy the computer products, you may pay less willingly. Hewlett-Packard recently introduced a “Gold Service” program for its server offerings. The so-called gold medal service is based on a standard warranty service based on the upgrade service products, users can choose according to their own needs, purchase different products upgrade services. This means that the HP server upgrade service to its price tag. Prior to this, Lenovo had introduced software-paid services, but the effect is not satisfactory, most service personnel did not get the service fee they should get after getting to the door. So the concept of “service is affordable” can be accepted by the Chinese market? Let us look at it in the Chinese market, the weather, geography, people and it.