硅谷的思科公司(Cisco)公司如今正在从传统的营销手法转向以Web2.0为基础的全新营销世界。这是一家提供硬件、软件以及网络服务的综合类公司,其营销和顾客智能部门的总监Theresa Kushner所称,以往思科的传统方式是专注于同消费者发生接触,思科给消费者发去电子邮件,而消费者在某些情况下会做出回应,但总体说来,这个过程是思科一方的独白;新的营销方法则是从消费者出发,当消费者提出需求时,思科已经做好了准备,消费者可以同思科对话。 Silicon Valley’s Cisco Corp. is now moving away from traditional marketing to a new Web 2.0-based marketing world. Theresa Kushner, director of marketing and consumer intelligence, a conglomerate that provides hardware, software and web services, said that in the past Cisco’s traditional approach was to focus on reaching out to consumers and Cisco sending consumers e-mail , And consumers respond in some cases, but overall the process is Cisco’s soliloquy; the new marketing approach is from the consumer, and Cisco is ready when consumers demand Ready, consumers can talk to Cisco.