港口形象是社会公众心目中对港口的总体看法和评价,包括公众对港口的知晓程度(知名度)和对港口的满意程度(美誉度)两个方面。良好的港口形象,使港口获得较大范围的众多公众的了解、信任和赞许,是高知名度和高美誉度的统一,是港口无形资产;使港口吸引更多业主、招揽优秀人才,增强职工的向心力和归属 The port image is the general opinion and evaluation of the public in the mind of the public, including the public’s awareness of the port (visibility) and the port’s satisfaction (reputation). Good port image, so that the port access to a wide range of public understanding, trust and praise, is a high reputation and high reputation of the unity of the port intangible assets; make the port attract more owners, to recruit talented people, and enhance staff Efforts and ownership