动漫作为一国文化产业核心中的一个分支,其构成元素不仅能够体现一国的文化特色,还可以起到文化传播与交流的重要作用。然而,作为服务贸易中的一员,我们动漫产业的规模虽然巨大,但是真正能屹立在国际之林的屈指可数。造成这一现状的原因包括创新水平不够、说教意味过重、发展战略定位不准、市场分析不够等现象。为此,我国应该重视动漫产业的加速发展,对动漫题材内容进行创新,根据市场的需要制定出合理的发展战略,并向一些动漫产业较好的国家学习,努力使我国动漫深入人心,走向世界。 As a branch of the core of a country’s cultural industry, animation can not only reflect the cultural characteristics of a country, but also play an important role in cultural communication and exchange. However, as a member of the trade in services, the scale of our animation industry is enormous, but there are only a handful of countries that can truly stand in the forefront of the world. The reasons for this status quo include the lack of innovation, preaching is too heavy, the development strategy is not allowed, market analysis is not enough and so on. To this end, our country should pay attention to the accelerated development of the animation industry, innovate the content of the animation theme, formulate a reasonable development strategy according to the needs of the market, and learn from some countries with better animation industry so as to make our animation popular among people and towards the world .