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本文以传统电视媒介与新媒介的融合发展为论题,以广州市增城区广播电视台《民视民声》频道微信运营为例,简单分析传统电视媒介和新媒介在信息传递过程中优劣。在对增城广播电视台《民视民声》频道微信公众账号运营情况进行分析研究后,笔者认为在新闻内容的生产、推送、接收和反馈等各个环节,网络和微信公众账号等新媒介平台给报纸杂志、广播电视等传统电视媒介的发展带给了较大的冲击,倒逼传统电视媒介要居安思危、与时俱进地进行改革和创新。
This article takes the integration of traditional television media and new media as the topic, taking the micro channel operation of “Minsheng Min Sheng” channel in Zengcheng Radio and Television Station of Guangzhou as an example to analyze the advantages and disadvantages of traditional television media and new media in the process of information transmission. After analyzing and analyzing the operation of WeChat & Vostro’s public account of Weixin People’s Voice Channel, we believe that in the media such as the production, pushing, receiving and feedback of news content, the new media platforms such as the public account of WeChat and the WeChat account, Magazines, radio and television and other traditional television media have brought a greater impact, forcing the traditional television media to be vigilant in times of peace and keep pace with the times for reform and innovation.