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本文主要对CTOC环境下消费者购买决策的形成过程及其影响因素进行了分析,企业可以根据相应的影响因素制定相应的措施,促进消费者购买决策的进行。
This paper mainly analyzes the forming process of consumer purchasing decision under CTOC environment and its influencing factors. Enterprises can make corresponding measures according to the corresponding influencing factors to promote the purchasing decision-making of consumers.