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随着经济和社会的发展,新闻的作用越来越大。新闻舆论工作必须随着企业的不断发展壮大而进行持续创新,与企业规模相匹配、相适应。本文以山西焦煤集团公司为例,通过对企业状况的分析和新闻舆论工作创新的必要性、主要措施等环节进行深入分析,细致研究新闻舆论工作创新和企业发展、规模之间的关系,并据此提出如何进行新闻舆论工作创新的建议和方法,探索矿区新闻舆论工作不断创新的有效途径。
With the economic and social development, the role of news is getting bigger and bigger. News public opinion work must continue to innovate as the business continues to grow and develop, with the size of the business match, adapt. This paper, taking Shanxi Coking Coal Group as an example, conducts an in-depth analysis through the analysis of the status quo of the enterprise and the necessity of the innovation of the media and public opinion work, and carefully studies the relationship between innovation in the media and the development and scale of the enterprise. According to This puts forward suggestions and methods on how to make innovations in the work of public opinion, and explores effective ways for the constant innovation of public opinion in the mining area.