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橱窗是都市特有的景色,它不仅是陈列商品宣传商品的场所,也是商家向人们展现企业文化,传递商业信息,获取信息反馈的媒介。同时橱窗也是城市人获得商品信息,诱导消费方向,了解时尚文化的重要途径。世界各大知名厂家不惜重金争夺世界各大都市黄金地段的橱窗,其用心并不是想得到几个陈列产品的空间,更重要是:橱窗是一个廉价的商品广告媒介,是一个提高品牌品位,传达企业文化的舞
Window is a city-specific scenery, it is not only a place to display the product promotion of goods, but also to show business people to corporate culture, business information delivery, access to information on the media. At the same time, the window is also an important way for urban people to obtain the commodity information, induce the consumption direction and understand the fashion culture. The world’s major well-known manufacturers spared no expense heavily for the world’s major cities in prime locations of the showcase, its intention is not to get a few exhibition space for the product, more importantly: the window is a cheap advertising media products, is a brand to enhance the quality of corporate communications Cultural dance