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随着当前市场经济不断的进步与发展,许多物流企业已经意识到传统的仓储业务、运输业务以及货运代理业务等已经无法跟上时代的脚步,这些物流企业正在逐步的挣脱传统业务的束缚,努力的转向成为新型的第三方形式的物流企业。在新的理念与模式下的驱动,无论从各个方面都将面临新的挑战,它们包括来自企业管理技术方面的挑战,企业管理理念的挑战,企业功能型服务的挑战,营销手段的挑战以及服务水平的挑战。当今环境下竞争日益激烈,若营销理念以及对物流的认知无法满足当今市场的需求和变化,那么第三方物流企业面临越来越突出问题将会是失去现有的优势,甚至亏损或倒闭。因此,研究第三方物流企业营销理念、营销现状以及营销策略,通过4Cs营销组合策略对第三方物流企业进行提升,对提升我国第三方物流企业营销发展具有实际的意义。
With the constant progress and development of the current market economy, many logistics enterprises have realized that traditional warehousing, transportation and freight forwarding businesses can no longer keep pace with the times. These logistics enterprises are gradually breaking away from the shackles of traditional businesses and working hard Turn into a new type of third-party logistics enterprises. Driven by the new ideas and models, new drivers will face new challenges in all aspects, including technical challenges from enterprise management, challenges from business management concepts, challenges from enterprise services, marketing challenges and services Horizontal challenge. In today’s environment, the competition is getting fiercer. If the marketing concept and the cognition of the logistics can not meet the needs and changes of the current market, then the third-party logistics enterprises will face more and more prominent problems will lose the existing advantages, or even loss or collapse. Therefore, researching the marketing ideas, marketing status quo and marketing tactics of the third-party logistics enterprises, promoting the third-party logistics enterprises through the 4Cs marketing combination strategy has practical significance for promoting the marketing development of the third-party logistics enterprises in our country.