当前,国有煤炭企业正处在体制改革和机构调整的关键时期,各种矛盾集中表现出来。对照现代企业制度的标准和要求,煤炭企业的差距主要表现在思想观念和思维方式相对陈旧落后,最关键的问题是经营机制僵化,缺乏适应市场经济的市场营销观念和缺乏依靠科技进步,增强企业后劲和实力的战略眼光。煤炭企业要健康发展,必须建立并适应全新的现代化企业体制,树立全新的营销观念,以市场为中心,以客户为中心。 At present, the state-owned coal enterprises are in a critical period of structural reform and institutional adjustment, and all sorts of contradictions are concentrated. In contrast to the standards and requirements of the modern enterprise system, the gap between coal enterprises is mainly manifested in relatively obsolete ideas and thinking modes. The most crucial issues are the rigid management mechanism, the lack of marketing concepts to adapt to a market economy, and the lack of scientific and technological progress and enterprises Stamina and strength of strategic vision. To the healthy development of coal enterprises, we must establish and adapt to a new modern enterprise system, establish a new marketing concept, market-centric, customer-focused.