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这是一次关于山东葡萄酒的品质之旅。无数人爱喝酒,是因为葡萄酒本身就是一件美妙的事;无数企业钟情酿造葡萄酒,这的确是个能给他们带来丰厚利润的产业。但一切又像是个寓言,心性浮躁的人品不出它的美好,急功近利的企业更酿不出真正的美酒。葡萄藤的性格决定了葡萄酒的内涵,也决定了这个产业发展的内在机理:它是坚韧的植物,必须得到一定年头才能把根系扎入更深的土壤吸收矿物质;它又是多彩的植物,全球有8000多个葡萄品种,世界认可的酿酒葡萄也有100多种。无论是农庄还是工厂,都要尊重它的品性,才能用它的身体酿造出美酒。中国的酒客可以同时品尝到农庄和工厂的葡萄酒,中国的企业也可以集新旧世界之大成来酿造葡萄酒,这是后起之秀的应得福利。可如果企业们还没来得及建立一个行业的标准和操守,就迫不及待地冲向利润,福利转瞬就会变成诅咒。今天山东上演的葡萄酒之争,大有当年啤酒并购战的势头。目前的葡萄酒市场是公认的乱,规范的企业期待大乱后的大治,缺失了准则的企业沙里淘金,参照所有市场经济后发展起来的产业就可得知,泥沙俱下的时代总是历史瞬间,大浪淘沙后的新世界里,只有尊重产业尊重市场的人,才会收获最后的成熟和丰收。
This is a quality tour of Shandong wine. Numerous people love to drink because the wine itself is a wonderful thing; countless companies love winemaking, which is indeed an industry that can bring them huge profits. But everything is like a parable, impulsive character is not its beauty, instant success and more business can not brew a real wine. The character of the vines determines the connotation of the wine, but also determines the intrinsic mechanism of the development of the industry: it is a tough plant, you must get some years before the roots into the deeper soil to absorb minerals; it is colorful plants, the world There are more than 8,000 grape varieties, the world recognized more than 100 kinds of wine grapes. Whether farm or factory, must respect its character, in order to use its body brewing wine. Chinese wine drinkers can enjoy the farm and factory wines at the same time. Chinese enterprises can also make wines from the brewing of old and new worlds, which is the promising benefit of a rising star. But if companies have not had time to establish an industry standard and ethics, they can not wait to profit, the benefits will turn into a curse. Today, the battle of wines staged in Shandong, there is great momentum of the current mergers and acquisitions of beer. The current wine market is recognized chaos, standardize the business look forward to the Great Regime after the chaos, the enterprise lacks the guidelines of gold mining, with reference to all the market economy after the development of the industry can be learned, all the time under the age of sediment is always the moment in history, after the ebb and flow In the new world, only the people who respect the industry’s respect for the market will reap the final ripeness and good harvest.