在移动互联时代,消费者对于产品信息的了解远远大于品牌商和卖场对于消费者的了解。因此,这就需要我们的经营理念要发生一些改变,才能迎合消费者的变化。我们不单单要关注商品交易本身,更要关注消费者的体验。如何了解用户和他们的体验,于是我们就开始探索会员营销。 In the era of mobile Internet, consumers ’understanding of product information is far greater than consumers’ understanding of brands and stores. Therefore, this requires some changes to our business philosophy in order to cater to the changes of consumers. We should not only pay attention to the trade of goods itself, but also pay more attention to the experience of consumers. How to understand the users and their experiences, so we started to explore affiliate marketing.