根据联合国贸易与发展会议的定义,创造性资产是公司创造财富和形成竞争力的关键资产,创造性资产可能是有形资产或无形资产,主要包括技能、态度、能力(技术的、创新的、管理的和学习的能力)、商标、商誉等,所有的创造性资产都具有一个共同的基础:知识。在经济全球化下,大多数国家,特别是发 As defined by the United Nations Conference on Trade and Development, a creative asset is a company’s key asset for creating wealth and competitiveness. Creative assets may be tangible or intangible assets, including skills, attitudes and capabilities (technical, innovative, managerial, and Learning ability), trademarks, goodwill, etc. All creative assets have a common basis: knowledge. In the context of economic globalization, most countries, particularly fathers