一、切入角度:从解决兽药营销的困局角度谈保健我个人首先是一个营销人,其次才是作为一个策划人的身份。所以说保健是从解决兽药营销困局的角度来说的。目前行业内许多企业有很好的实战经验,我个人认为兽药行业现阶段最重要的一战是保健思想战争。许多企业听到这个话题会觉得保健跟自己没有关系。正如武汉科前的刘总所说,做企业要跳出企业去看企业,我们要跳出营销困局去看营销。例如,大家都反映近阶段兽药企业招聘很难,90后不能吃 First, the cut-in point of view: from the perspective of solving the predicament of veterinary marketing, health I personally first and foremost a marketing man, and secondly, as a planner’s identity. So health care is from the point of view of marketing veterinary marketing difficulties. At present, many enterprises in the industry have very good actual combat experience. Personally, I think the most important war at the veterinary drug industry at this stage is the war on health care. Many businesses hear this topic will feel that health care has nothing to do with their own. As Liu before the Wuhan Branch said, do business to jump out of business to see businesses, we have to jump out of marketing difficulties to see marketing. For example, we all find it very difficult to recruit veterinary drug companies in the near-term and can not eat after 90