今年11月18日,两个多月之后,第13届央视黄金资源广告招标将在北京召开。对正在为明年的媒介广告计划思考着、筹备着的企业来说,招标是一件大事。面对招标,许多企业都在思考,投多少?投哪些标的物?在什么季节投放?主打什么产品?这些都是问题。而决定这些问题的因素是多方面的,既 November 18 this year, more than two months later, the 13th CCTV gold resources advertising bidding will be held in Beijing. Bidding is a major event for companies that are thinking about and preparing for next year’s media advertising program. In the face of bidding, many companies are thinking about how much to vote, what to vote for, what season to launch, and what products to hit? These are the problems. The factors that determine these problems are many, both