旅游业是现代经济发展的重要组成部分,如何将旅游与地区特色结合起来,发展创意旅游更是一个城市拉动经济的重要手段。它是一个创意产业,依靠创意人的智慧、技能和天赋,产生出高附加值产品,具有创造财富和就业潜力的产业。城市旅游核心是建立独特、鲜明、有招揽性的旅游形象,依靠形象吸引游客前来旅游。宿迁的创意旅游业拥有这得天独厚的生态旅游资源、历史人文资源,并得到政府的大力支持,但宿迁市的创意旅游业仍然存在着不少问题,如缺乏创新意识、旅游开 Tourism is an important part of the development of modern economy. How to combine tourism with regional characteristics and how to develop creative tourism are also an important means of urban economic development. It is a creative industry that relies on the intelligence, skills and talents of creative people to generate high value-added products and industries that create wealth and employment potential. The core of urban tourism is to establish a unique, distinctive and appealing tourism image, and rely on the image to attract tourists to travel. Suqian creative tourism owns this blessed eco-tourism resources, historical and cultural resources, and the government’s strong support, but there are still many problems in Suqian creative tourism industry, such as the lack of awareness of innovation, tourism open