With the deepening of environmental problems and the consideration of sustainable development, the toy industry, like other industries, is also actively adjusting its green marketing to adapt to the changes of the market and meet the new needs of customers (Fernandes, Cavalcanti and de Andrade,2017). According to market research, 30 percent of American consumers say they consider the company’s environmental practices and reputation when buying products. It can be seen that it is imperative to continue to implement green marketing strategy.