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有人说,中国互联网是娱乐型的,而西方人把互联网当作一种生产工具。这是一种国情,也是一种差异,不管是工具还是玩具,总之,在商家的眼里就变成了商机,变成了白花花的银子。从跨国公司到新兴企业,甚至是个人,纷纷在网上设置主页、架构网站,以求商机。日本广告学者中川静指出:“广告不是社会制造的,而是自然产生的”。是的,一种广告形式也是随着媒体的产生而发展,网络广告也不例外。
Some people say that the Chinese Internet is entertaining, while Westerners use the Internet as a tool of production. This is a national situation, but also a difference, whether it is a tool or a toy, in short, in the eyes of businesses has become a business opportunity, into a shoddy silver. From multinational corporations to start-ups, and even individuals, have set up home page on the Internet, architecture site, in order to seek business opportunities. Japanese advertising scholar Nakagawa Jing said: “Advertising is not created by society, but a natural occurrence.” Yes, a form of advertising is also developed with the media, online advertising is no exception.